False Advertising
On January 29, 2003, Monster Cable agreed to a consent order with Energizer Holdings to settle a complaint of false advertising regarding Monster Powercells alkaline batteries. Energizer asserted that Monster Cable's claims of "25% More Power Than Standard Alkalines" were false, based on independent testing. Monster Cable removed these claims from its website and product packaging.
On March 23, 2009, a photo surfaced online showing two TV sets connected with different cables and claimed that Monster Cable was deceiving consumers by comparing an HDMI cable with a Composite Video cable. Monster Cable responded on several blogs that comparisons are often made between basic cables which come with TVs and HDMI cables but that these comparisons should be well explained at retail stores. The photo did not show the front of the TV display and what, if any, signage was being shown to make the comparison.
On April 17, 2009, the technology blog Engadget accused Monster Cable of inappropriately using a comment out of context to imply that Engadget endorsed the product "Beats by Dre" headphones. Engadget currently has Monster Cable on its blacklist and has publicly stated that it will no longer cover Monster Cable products. The quote has since been removed from the Monster Cable website.
Read more about this topic: Monster Cable Products, Controversy
Famous quotes containing the words false and/or advertising:
“A doctrine serves no purpose in itself, but it is indispensable to have one if only to avoid being deceived by false doctrines.”
—Simone Weil (1909–1943)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)