Mona Vie - Criticism - Dallin Larsen and Dynamic Essentials/Royal Tongan Limu

Dallin Larsen and Dynamic Essentials/Royal Tongan Limu

MonaVie CEO and founder Dallin Larsen was previously a senior executive with an MLM company that sold a similar juice product prior to being shut down by the FDA for illegal business practices. In 2001, Larsen became vice president of sales for Dynamic Essentials in Lake Mary, Florida, which sold a fruit juice called Royal Tongan Limu, where he claimed to have increased revenue 300 percent. But in 2002, during Larsen’s tenure, the FDA issued a letter to Dynamic Essentials warning that claims on the company’s website that the juice could "treat various diseases such as cancer, arthritis, and attention deficit disorder" were in violation of federal law. Dynamic Essentials sometime after that ceased operation. In October 2003, the FDA said it witnessed the voluntary destruction of 90,000 bottles of Royal Tongan Limu.

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