Dallin Larsen and Dynamic Essentials/Royal Tongan Limu
MonaVie CEO and founder Dallin Larsen was previously a senior executive with an MLM company that sold a similar juice product prior to being shut down by the FDA for illegal business practices. In 2001, Larsen became vice president of sales for Dynamic Essentials in Lake Mary, Florida, which sold a fruit juice called Royal Tongan Limu, where he claimed to have increased revenue 300 percent. But in 2002, during Larsen’s tenure, the FDA issued a letter to Dynamic Essentials warning that claims on the company’s website that the juice could "treat various diseases such as cancer, arthritis, and attention deficit disorder" were in violation of federal law. Dynamic Essentials sometime after that ceased operation. In October 2003, the FDA said it witnessed the voluntary destruction of 90,000 bottles of Royal Tongan Limu.
Famous quotes containing the words royal, dynamic and/or essentials:
“You know, he wanted to shoot the Royal Family, abolish marriage, and put everybody who’d been to public school in a chain gang. Yeah, he was a idealist, your dad was.”
—David Mercer, British screenwriter, and Karel Reisz. Mrs. Dell (Irene Handl)
“Magic is the envelopment and coercion of the objective world by the ego; it is a dynamic subjectivism. Religion is the coercion of the ego by gods and spirits who are objectively conceived beings in control of nature and man.”
—Richard Chase (b. 1914)
“A personality is an indefinite quantum of traits which is subject to constant flux, change, and growth from the birth of the individual in the world to his death. A character, on the other hand, is a fixed and definite quantum of traits which, though it may be interpreted with slight differences from age to age and actor to actor, is nevertheless in its essentials forever fixed.”
—Hubert C. Heffner (1901–1985)