Advertising Campaigns
Launched in 1997, the Jeune depuis 1903 (Young since 1903) campaign was a huge success in Quebec and emphasized the long-standing tradition behind Molson Export. In 2003, as part of this same campaign, Molson Export celebrated its 100th anniversary.
In 2010, Molson Export renewed the tradition with a new image that leveraged the rich history and an advertising campaign that focused on John Molson’s quest. A TV spot recounting one of his perilous trans-Atlantic voyages went on-air while an integrated multimedia campaign focused on John Molson’s courage, passion and determination in the Bell Centre and online.
| Molson Export - 341ml bottle | Molson Export - 355ml can | Molson Export - Case of 24 bottles |
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