The Mojave Experiment is an advertising campaign by Microsoft for the Windows Vista operating system. The participants in the experiment were asked about their perceptions of Windows Vista and then were shown a ten minute demo of Microsoft's "next OS," codenamed "Mojave". After the experiment was over, it was revealed that "Mojave" was actually Windows Vista. As a result, the average rating of "Vista" was 4.4 out of 10, but the average rating for the "Mojave" OS was 8.5 out of 10. The official goal of the Mojave Experiment is to get consumers to "decide for themselves" rather than accept the commonly held negative perceptions of Windows Vista, providing links to product demo videos and other product advertising.
Read more about Mojave Experiment: Test Procedure, Reception
Famous quotes containing the words mojave and/or experiment:
“The Mojave is a big desert and a frightening one. It’s as though nature tested a man for endurance and constancy to prove whether he was good enough to get to California.”
—John Steinbeck (1902–1968)
“The playing adult steps sideward into another reality; the playing child advances forward to new stages of mastery....Child’s play is the infantile form of the human ability to deal with experience by creating model situations and to master reality by experiment and planning.”
—Erik H. Erikson (20th century)