Mobile Web Analytics - Platforms

Platforms

  • HTML/JavaScript
  • WordPress Mobile Pack
  • PHP
  • .NET
  • Java
  • Python
  • ColdFusion
  • Ruby on Rails
  • node.js/Connect
  • TypePad Pro

Different tracking processes or mechanisms are available for each of the above platforms. For unsupported/HTML sites, the JavaScript pixel tracking mechanism is most commonly used.

Because mobile websites are typically open to access from any kind of network - fixed, Wi-Fi, cellular wireless, satellite wireless, etc. - a traditional web analytics solution could range from fairly accurate to mostly inaccurate, depending on where the HTTP requests are coming from.

In addition, mobile web analytics involve metrics and KPIs associated with mobile device information, such as model, manufacturer, and screen resolution. These data can usually be assembled by combining device identification information taken from special HTTP headers, such as user-agents, with device capabilities stored in a device information registry, such as WURFL. This method is not provided by traditional web analytics solutions because it is mobile web-specific.

Read more about this topic:  Mobile Web Analytics

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