Drawbacks of Applying Traditional Web Analytics
Collecting mobile web analytics data has proven to be less straightforward than traditional web analytics due to a few defining factors.
Traditional analytics software on a mobile website only provides data for HTTP requests coming from the most advanced mobile browsers; such as those found in the iPhone and other smart phones and PDAs, with no data on other mobile devices browsing the site.
Common web analytics software that use server log parsing to associate different IP addresses with "unique visits" may fail to actually identify unique visitors. This is due to IP addresses from each mobile device originating from a gateway IP address of the network access provider.
Several dynamic server-side platforms are used to develop mobile sites. Server-side tracking code is recommended for more accurate analytics reporting.
Read more about this topic: Mobile Web Analytics
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