The Seventh Mass Medium
Since the first ringing tone was sold on the mobile phone in Finland in 1998, the mobile has emerged as the seventh of the mass media. Today a wide range of paid media content is consumed on mobile phones ranging from 9.3 billion dollars of music and 5 billion dollars of videogaming to horoscopes, virtual gifts, jokes, news, adult entertainment, etc. Also, as on all other media, advertising appeared on mobile when a free news service launched in Finland was sponsored by ads in 2000.
In 2005, The Crazy Frog ringtone became the first mobile ringtone to cross over into the mainstream music charts, beating Coldplay for the Number 1 spot on the UK charts.
Read more about this topic: Mobile Web
Famous quotes containing the words seventh, mass and/or medium:
“I’m not making light of prayers here, but of so-called school prayer, which bears as much resemblance to real spiritual experience as that freeze-dried astronaut food bears to a nice standing rib roast. From what I remember of praying in school, it was almost an insult to God, a rote exercise in moving your mouth while daydreaming or checking out the cutest boy in the seventh grade that was a far, far cry from soul-searching.”
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Teach your grandmother egg suction.”
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