Transmission of Mobile Entertainment
Mobile Entertainment via SMS has expanded rapidly in Europe and Asia and it is still the main technology bearer to send mobile entertainment messages to consumers. Because SMS is the main messaging technology used by young people, it is still the most effective way of reaching this target market. SMS is also ubiquitous, reaching a wider audience than any other technology available in the mobile space (MMS, bluetooth, mobile e-mail or WAP). More important than anything else, SMS is extremely easy to use, what makes adoption increase day by day.
What enhances the consumer confidence in using SMS for mobile entertainment applications is the reliability of the service. This means, if a consumer has ordered a new wallpaper or ringtone, this has to work properly, in a speedy and reliable way. Therefore it is important to choose the right SMS gateway provider in order to ensure quality-of-service along the whole path of the entertainment SMS until reaching the consumer's mobile.
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