Mobile Giving Process
Premium SMS Donations: Text messaging, or SMS, is the primary means of mobile giving. Mobile phone users can make donations by texting a keyword to a specific SMS short code. Keywords are determined by the fundraising organization, and usually pertain to the organization’s cause or purpose. Donation amounts are predetermined, commonly at $5 or $10, and users often have a limit of how many micro-donations they can send via sms to a single campaign in one month. After donating, users receive a confirmation text message and the donation amount is added to their monthly phone bill. Donations can take up to 90 days to be processed.
WAP Donations: Mobile giving can also occur through a mobile WAP website. Cell phone users can access WAP donation pages by sending a specific text message to a designated keyword and receiving a link to the page in response, or by navigating to the page from a referring site. Upon reaching the WAP donation page, users are prompted to enter their cell phone numbers. Donations are confirmed with a text message sent to the donor’s mobile phone, and the donation is added to the donor’s monthly phone bill.
Read more about this topic: Mobile Donating
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