Mobile Rich Media
In addition to standard mobile display banners, a growing trend is to include rich media execution within the banner ads. This includes banners that would expand to a larger size, offering advertisers a larger display to communicate their message. Games within the banner to make the experience more interactive or a video within the banner space.
There are limitations rich media on mobile because all of the coding must be done in HTML5, since the iOS does not support flash.
Read more about this topic: Mobile Advertising
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