Mobile Advertising - Mobile Rich Media

Mobile Rich Media

In addition to standard mobile display banners, a growing trend is to include rich media execution within the banner ads. This includes banners that would expand to a larger size, offering advertisers a larger display to communicate their message. Games within the banner to make the experience more interactive or a video within the banner space.

There are limitations rich media on mobile because all of the coding must be done in HTML5, since the iOS does not support flash.

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