Overview
The focus of Mixi is "community entertainment," that is, meeting new people based on common interests. As is typical of social networking sites, users can send and receive messages, write in a diary, read and comment on others' diaries, organize and join communities, and invite their friends.
Started in February 2004, there are now more than 10 million members and 1 million communities on mixi, and more than 2 million page views per day as of December 2007.
- Registration requires a valid Japanese cellphone number, which bars anyone who is not or has not been a resident of Japan.
- A community is a place for people to share their opinions through an online forum and a way to express tastes and hobbies.
- myMixi, or Maimiku for short, means buddy or friend. This is similar to a contact in flickr, or friend on Myspace, and involves an approval process. The maximum possible number of myMixi a user allowed to have is 1,000. Accounts that are marked as tarento or celebrities don't have this limitation.
- The word Mixi is a combination of Mix and I, referring to the idea that the user, "I", "mixes" with other users through the service.
- "Mixi Station" is an application that detects songs being played in iTunes and Windows Media Player and uploads them automatically to a communally accessible list in the "Music" section, and was implemented late in June 2006. By July 2006, support for Winamp was implemented via a Winamp plugin, which was quickly made official by Mixi.
- Batara Eto was the only developer at the start of the social networking site.
- Mixi heavily uses open source: Linux, Apache, MySQL, and Perl. It uses several hundred MySQL servers. Mixi also uses Tokyo Cabinet NoSQL database.
- A term "Mixi Fatigue (mixi tsukare (ミクシィ疲れ?))" has been coined to describe the feeling of becoming tired of Mixi, voicing a desire to discontinue using the service, and finally deciding to terminate an account.
- Mixi added the feature to upload your own video content, along with the ability to post content from YouTube.
The corporate headquarters are on the seventh floor of the Sumitomo Fudosan Shibuya First Tower (住友不動産渋谷ファーストタワー Sumitomo Fudōsan Shibuya Fāsuto Tawā, JA) in Shibuya, Tokyo.
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