The Mitsubishi RVR is Mitsubishi Motors compact MPV introduced in 1991, with the second generation released in 2002, and a compact crossover which was introduced in 2010.
The RVR was Mitsubishi's Recreational Vehicle debut during the Japanese economic boom. The cars are sold at Mitsubishi Japan dealership chain called Car Plaza. RVR is an acronym for Recreation Vehicle Runner. In addition, the original logo had a Cyrillic Я on the first letter. It had a convenient size passenger cabin and spacious 4-5 person capacity with a youth-oriented approach. Television commercials in Japan used Bugs Bunny and Daffy Duck as spokespeople. It was also developed and released during Japan's "bubble economy", and had gained popularity due to its ease of use sliding door on the passenger side.
It was a tall wagon, off-road model that sought awareness towards "sports gear" or outdoor lifestyles to other companies, similar to an approach used for the introduction of the Honda CR-V, allowing drivers to setting their own routes, and it had an especially good sales record in the beginning, even with the decline of the RV sales boom. Unfortunately due to declining sales, it was discontinued in August 2002.
The reintroduction of the "Sports Gear" RVR nameplate is an attempt to inherit the popularity of the first generation vehicle, and it was released in Japan on February 17, 2010. Gone is the rear sliding door, due to the current perception that SUVs have conventional doors, and sliding doors are typically installed on family vehicles. The RVR logo does not use the inverted Cyrillic Я on the first letter.
The trim level that is typically used is the grade name "Sports Gear", a move Mitsubishi is reintroducing, such as Airtrek and Grandis.
Read more about Mitsubishi RVR: First Generation (1991–1997), Second Generation (1997–2002), Third Generation (2010–present)