Brands
Aside from the main Missoni line, the company has diversified into a variety of luxury goods. Missoni Sport was initially licensed out but production and marketing was brought in-house in January 2002 and has since been discontinued. M Missoni is a less expensive line introduced in 1998, manufactured and distributed by Marzotto (now Valentino Fashion Group S.p.A). It has achieved remarkable success in being able to reach a larger number of consumers and is now being sold at premier department and specialty stores across the world.
The Missoni Home collection has its roots in furnishing fabrics produced in 1981 in collaboration with Rosita's family firm. They launched their first perfume in 1982, although that product has nothing to do with the license now held by Estée Lauder.
In November 2005, Missoni and the Rezidor Hotel Group signed an agreement to create Hotel Missoni, a lifestyle hotel chain, with plans to have 30 hotels open or in development by 2012. As of March 2011, five properties have been confirmed.
- Hotel Missoni Edinburgh - Edinburgh, Scotland, United Kingdom - opened June 8, 2009
- Hotel Missoni Kuwait - Kuwait City, Kuwait - opened March 1, 2011
- Hotel Missoni Jebel Sifah - Muscat, Oman - opening Q1 2012
- Hotel Missoni Ilha de Cajaíba - Bahia, Brazil - opening Q1 2012
- Hotel Missoni Belek - Belek, Turkey - opening Q1 2013
- Hotel Missoni Mauritius - Baie du Cap, Mauritius - opening 2014
The first property, Hotel Missoni Edinburgh, opened on June 8, 2009 in a prime location on the city's Royal Mile. The second property, Hotel Missoni Kuwait, will open in a luxury mixed-use development on the seafront in early 2010. A property was previously announced for Dubai's Palm Jumeirah island, but has since been cancelled. The third announced property for the chain will be the 300-room Hotel Missoni Jebel Sifah, a beachfront resort located outside of Muscat, Oman; it is planned to open in the first quarter of 2012. A fourth property, Hotel Missoni Cape Town, was announced on June 9, 2009; the 157-room property was due to open in 2010 shortly after the FIFA World Cup, but has been placed on hold and temporarily scrapped. The chain's fifth property, the 150-room Hotel Missoni Ilha de Cajaíba, will debut in northeast Brazil in early 2012. A new 138-room golf and spa resort in Belek, Turkey, was announced in 2010; it is due to open in 2013.
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