Mission Mercal

Mission Mercal (officially launched on 24 April 2003) is a Bolivarian Mission established in Venezuela under the government of Hugo Chávez. The Mission involves a state-run company called Mercados de Alimentos, C.A. (MERCAL), which provides subsidised food and basic goods through a nationwide chain of stores. In 2010 Mercal was reported as having 16,600 outlets, "ranging from street-corner shops to huge warehouse stores," in addition to 6000 soup kitchens. Mercal employs 85,000 workers.

Mission Mercal stores and cooperatives are mostly located in impoverished areas and sell generic-branded foods at discounts as great as 50%. While the company is heavily funded by the government, the goal is to become self-sufficient by replacing food imports with products from local farmers, small businesses, and cooperatives (many of whom have received microcredits from Mercal). This endogenous development is central to Chávez's stated goal of non-capitalistic development from the bottom up.