Music Video
In 2007, Apple Inc. and Modest Mouse asked fans to direct and film a video for the song. The contest ended on May 22, 2007. Christopher Mills, who also directed the "Float On" video, directed the green screen sequences used in the contest. The winning video, directed by Walter Robot, that is Christopher Louie and Bill Barminski, shows a robot who directed himself in a video about a robot who runs away from home.
Another video, shown on MTV2 and Fuse TV, features segued segments of other submitted videos, with the winning video only appearing for five seconds.
Read more about this topic: Missed The Boat
Famous quotes containing the words music and/or video:
“For the introduction of a new kind of music must be shunned as imperiling the whole state; since styles of music are never disturbed without affecting the most important political institutions.”
—Plato (c. 427–347 B.C.)
“I recently learned something quite interesting about video games. Many young people have developed incredible hand, eye, and brain coordination in playing these games. The air force believes these kids will be our outstanding pilots should they fly our jets.”
—Ronald Reagan (b. 1911)