Mind Candy is a British entertainment company, formed in 2004 by UK internet entrepreneur Michael Acton Smith, and based in Shoreditch, London, England. Mind Candy's first major project was a hybrid of stories, games and puzzles called Perplex City that was played simultaneously by thousands of people around the world.
In 2007, the company began development on Moshi Monsters, a virtual world and online game aimed at children aged between 6-12, which allows users to adopt their own pet monster, socialise and play educational puzzles.
Moshi Monsters has been likened to a Facebook for kids and currently has an estimated 65 million users around the world. The brand is gaining continuous momentum, growing at a rate of one new user per second.
In 2011, Moshi Monsters expanded from its online base into the real world, launching a range of physical products including toys, books, membership cards, trading cards, Top Trumps and Plush Toys. Moshi Magazine launched in February 2010 and now has the highest circulation of any UK children’s magazine.
In March 2012, Mind Candy confirmed a major partnership deal with Sony Music. The deal followed the recent launch of Mind Candy’s own music label, Moshi Monsters Music. The deal will see Sony Music handle the distribution aspects of Moshi Monsters' forthcoming music releases, starting with the debut album ‘Moshi Monsters, Music Rox!’ Head of Moshi Music, Jason Perry, ex-of the UK rock band ‘A' is driving the new album having already produced number one records for McFly and former Busted frontman Matt Willis.
Famous quotes containing the words mind and/or candy:
“The word “civilization” to my mind is coupled with death. When I use the word, I see civilization as a crippling, thwarting thing, a stultifying thing. For me it was always so. I don’t believe in the golden ages, you see.... Civilization is the arteriosclerosis of culture.”
—Henry Miller (1891–1980)
“Why, what a candy deal of courtesy
This fawning greyhound then did proffer me!”
—William Shakespeare (1564–1616)