Weeniwinks
Hastings’ interest in healthy eating and his proclivity as an inventor lead to his creation of “Weeniwinks” in the early '30s. The idea was to create a processed food as a snack for kids that would be good for them. That meant the ingredients were based on natural grains and no sugar. At the time such a product did not exist. Milo tried many mixtures of ingredients before hitting on a promising combination or wheat and corn. He used his young children and their friends as taste testers.
The technical problem to be solved in the manufacture of the product was how to cook the ingredients without their sticking to the mold. Milo tried several possibilities and wound up using ordinary cast iron. The development of the product was done in his compound in Tarrytown, New York where a pilot plant was built. For bulk production a factory was built on the family farm in Effingham, Kansas. With the deepening of the Great Depression the monies to continue the venture were not forthcoming and the factory was abandoned. Later in 1938 Hastings tried to promote the idea in Russia. A test-tube filled with Weeniwinks remains in the memorabilia of one of Hastings’ sons.
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