In response to the escalating cost of Millvina's healthcare, The Millvina Fund was set up in April 2009 by the Belfast, British and International Titanic Societies with the exclusive aim of taking care of Dean's nursing home bills. The Fund was given a boost by the Irish author and campaigning journalist, Don Mullan, at the opening of his worldwide Nokia photographic exhibition, "A Thousand Reasons for Living", (featuring a portrait of Millvina Dean) in Dublin on 22 April 2009. Mullan introduced an additional portrait of Dean's hands, as she signed a card for a Titanic autograph collector, which he produced as a limited edition of 100 copies. He made the edition available at €500 each and then challenged the director and stars of the film Titanic; James Cameron, Leonardo DiCaprio, Kate Winslet, singer Celine Dion, and the corporations Sony Music, 20th Century Fox and Paramount Pictures to match him euro-for-euro to support Dean with her bills. DiCaprio and Winslet led the way with a joint contribution of US $20,000. Cameron and Dion donated US $10,000 each.
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