Release
In the month leading up to Milk's release, Focus Features kept the film out of all film festivals and restricted media screenings, seeking to briefly avoid word-of-mouth and the partisanship it could generate. Milk premiered in San Francisco on October 28, 2008, initiating a marketing dilemma that Focus Features struggled to face due to the film's subject matter. The studio hoped to stay above the politics of the ongoing general elections, especially California's anti-gay-marriage Proposition 8, which parallels the anti-gay rights Proposition 6 that is explored in the film.
Regardless, many reviewers and pundits have noted that the highly acclaimed film has taken on a new significance after the successful passage of Proposition 8 as a galvanizing point of honoring a major gay political and historical figure who would have strongly opposed the measure. Gay activists called on Focus Features to pull the film from the Cinemark Theatres chain as part of a series of boycotts because Cinemark's chief executive, Alan Stock, donated $9,999 to the Yes on 8 campaign.
Read more about this topic: Milk (film)
Famous quotes containing the word release:
“We read poetry because the poets, like ourselves, have been haunted by the inescapable tyranny of time and death; have suffered the pain of loss, and the more wearing, continuous pain of frustration and failure; and have had moods of unlooked-for release and peace. They have known and watched in themselves and others.”
—Elizabeth Drew (1887–1965)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)
“If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?”
—Margaret Mead (1901–1978)