Release
In the month leading up to Milk's release, Focus Features kept the film out of all film festivals and restricted media screenings, seeking to briefly avoid word-of-mouth and the partisanship it could generate. Milk premiered in San Francisco on October 28, 2008, initiating a marketing dilemma that Focus Features struggled to face due to the film's subject matter. The studio hoped to stay above the politics of the ongoing general elections, especially California's anti-gay-marriage Proposition 8, which parallels the anti-gay rights Proposition 6 that is explored in the film.
Regardless, many reviewers and pundits have noted that the highly acclaimed film has taken on a new significance after the successful passage of Proposition 8 as a galvanizing point of honoring a major gay political and historical figure who would have strongly opposed the measure. Gay activists called on Focus Features to pull the film from the Cinemark Theatres chain as part of a series of boycotts because Cinemark's chief executive, Alan Stock, donated $9,999 to the Yes on 8 campaign.
Read more about this topic: Milk (film)
Famous quotes containing the word release:
“The steel decks rock with the lightning shock, and shake with the
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