Mike Michalowicz - The Pumpkin Plan (Book)

The Pumpkin Plan (Book)

Released July 2012 by Portfolio an imprint of Penguin Group.

In the book, the author defines the seven significant milestones to growing a colossal pumpkin and how a colossal business is "grown" the same way. In the book a colossal business is defined as a niche or category leader, not necessarily on the size of revenue or number of employees. The author argues that many entrepreneurs fall into the "time for money trap" and need to change their actions from doing the work to designing how the work is done for it to grow. The entrepreneurs goal is for the business to serve them, not to have them serve the business.