The Pumpkin Plan (Book)
Released July 2012 by Portfolio an imprint of Penguin Group.
In the book, the author defines the seven significant milestones to growing a colossal pumpkin and how a colossal business is "grown" the same way. In the book a colossal business is defined as a niche or category leader, not necessarily on the size of revenue or number of employees. The author argues that many entrepreneurs fall into the "time for money trap" and need to change their actions from doing the work to designing how the work is done for it to grow. The entrepreneurs goal is for the business to serve them, not to have them serve the business.
Read more about this topic: Mike Michalowicz
Famous quotes containing the word pumpkin:
“Ah! on Thanksgiving day, when from East and from West,
From North and from South, come the pilgrim and guest,
When the gray-haired New Englander sees round his board
The old broken links of affection restored,
When the care-wearied man seeks his mother once more,
And the worn matron smiles where the girl smiled before.
What moistens the lip and what brightens the eye?
What calls back the past, like the rich Pumpkin pie?”
—John Greenleaf Whittier (1807–1892)