Self-distribution
When record labels and distributors rejected the band's first two CDs, Douglas began building his own distribution network by selling CDs out of his van with Goszka and cold-calling hundreds of stores. Today Midnight Syndicate's CDs are self-distributed to thousands of retailers worldwide through Entity Productions, Inc. and its partners, making them one of the largest distributors of Halloween-themed music. Entity Productions also distributed the 2010 version of The Dead Matter movie.
Read more about this topic: Midnight Syndicate