Market Share
On 29 September 2010, a year after its initial release, Microsoft announced that MSE had more than 30 million users. The Security Industry Market Share Analysis report of June 2011, published by OPSWAT, describes it as one of the most popular AV products in the world, with 10.66 percent of the global market and 15.68 percent of the North American market. The same report shows Microsoft as the number one AV vendor in North America with 17.07 percent market share, and the number four AV vendor worldwide.
John Dunn of PCWorld, who analyzed the report, noted that the tendency to use free AV software is something new: "After all, free antivirus suites have been around for years but have tended to be seen as the poor relations to paid software." He named Microsoft Security Essentials as an influence on PC users to adopt free AV software.
A September 2011 OPSWAT report found that MSE had further increased its market share to become the second most popular AV product in the world, and remained the most popular in North America. OPSWAT reported in March 2012 that the product had maintained its position, and that Microsoft's market share had improved by 2 percent worldwide and 3 percent in North America. Seth Rosenblatt of CNET News commented on how the product's share rose from 7.27 in 2010 to 10.08 in 2012, stating that "use of the lightweight security suite exploded last year".
Read more about this topic: Microsoft Security Essentials
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