Starting in 2004, Microsoft PlaysForSure was a certification given by Microsoft to portable devices and content services that had been tested against several hundred compatibility and performance requirements. These requirements include codec support, Digital rights management support, UI responsiveness, device performance, compatibility with Windows Media Player, synchronization performance, and so on. PlaysForSure certification was available for portable media players, network-attached digital media receivers, and media-enabled mobile phones. The PlaysForSure logo was applied to device packaging as well as to online music stores and online video stores.
In 2007 Microsoft rebranded and scaled back "PlaysForSure" into the subset Certified for Windows Vista.
Microsoft's Zune works only with its own content service called Zune Marketplace, not PlaysForSure. Microsoft announced that as of August 31, 2008, PlaysForSure content from their retired MSN Music store would need to be licensed to play before this date or burned permanently to CD, although this decision was later reversed. With the exception of Windows Media Player, all of the PlaysForSure offerings are made or run by 3rd-party companies, while Microsoft's Entertainment and Devices Division develops and markets the Zune.
The Zune and PlaysForSure music are both Certified for Windows Vista, yet the Zune cannot play PlaysForSure music purchased from the MSN Music Store.
Read more about Microsoft PlaysForSure: Overview, Content Providers Who Offer PlaysForSure-certified Video, Hardware Vendors That Support PlaysForSure-certified Media, Software That Can Stream Media To PlaysForSure Devices, Criticisms