Microsoft Picture It! is a discontinued photo editing application created by Microsoft. Microsoft acquired the intellectual property rights and full U.S. trade registration from RomTech, later renamed eGames and released Version 1.0 of the application in September 1996. Borrowing from the wizard user interface concepts of Microsoft Publisher, Picture It! was geared to make digital imaging easy for consumers. It was the first consumer imaging program to enable sprite creation, leveraging alpha masking (a concept published by Alvy Ray Smith, founder of Pixar, in 1978) while running on an 8 MB RAM Pentium computer. Microsoft purchased Altamira Software, the company owned by Alvy Ray Smith in 1994 and made Alvy Ray Smith, a Microsoft fellow.
The Picture It! file format used the extension .MIX (Microsoft Image Extension). The .MIX extension was also used by Microsoft PhotoDraw although its format was incompatible with Picture It!.
In 2001, Microsoft merged its Home Publishing product with Picture It! to create Picture It! Publishing. In 2003, Picture It! was significantly changed, expanded with more advanced editing features and rebranded as Microsoft Digital Image with the home publishing features removed and a focus exclusively on photo editing. Digital Image was also eventually discontinued in 2006 after the release of Windows Vista.