Innovation
Whilst many small brands contract out distillation to larger firms (for example Oxley gin is distilled by Thames Distillers under contract for Bacardi, as is Jensen's gin, Fifty Pound gin, The London gin, and Geranium gin is distilled under contract by Alcohols Ltd.), true innovation is to be found with the microdistillers, where new techniques produce new flavors. Tony Conigliaro uses a rotavap (i.e. glassware not copper pot) on a small scale to produce distilled spirits which change from day to day in his bar, and Ian Hart uses vacuum equipment to conduct distillation at much reduced temperatures, resulting in less cooked aromatics.
Read more about this topic: Microdistillery
Famous quotes containing the word innovation:
“Both cultures encourage innovation and experimentation, but are likely to reject the innovator if his innovation is not accepted by audiences. High culture experiments that are rejected by audiences in the creator’s lifetime may, however, become classics in another era, whereas popular culture experiments are forgotten if not immediately successful. Even so, in both cultures innovation is rare, although in high culture it is celebrated and in popular culture it is taken for granted.”
—Herbert J. Gans (b. 1927)