Micro Mart - History

History

Micro Mart was launched in November 1985 as a fortnightly publication consisting of classified advert listings for the computer trade. The magazine soon expanded in editorial content to include articles and reviews from many realms of computing. It became popular with both amateur and professional system builders. In 1991, due to reader demands, Micro Mart moved to a weekly format.

On 14 November 2002 (issue 723) the magazine moved to a full colour format, having previously been printed in black and white. At this time, Micro Mart also expanded in content (for example Ask Jason moved from 1 to 2 pages).

Since then, the magazine has celebrated its 20th birthday, its thousandth issue and had several design changes, the most recent in 2011. It has seen readership increase regularly with weekly sales currently averaging around 25,000+ in 2006.

Micro Mart was initially published by MicroMart (UK) Ltd. Owners Stewart Somerville and Roy Perrin, along with Stewart's wife Fiona, controlled publication and distribution of the magazine until 28th February 1995 when Trinity Publications (a subsidiary of the Trinity Mirror group) bought the company. On 12 June 2006 the magazine was bought by Dennis Publishing Ltd.after a deal brokered by Ian Savage Publishing. Subsequently, the magazine has now joined the ranks of titles such as Computer Shopper, PC Pro, and Custom PC.

The magazine remains under the editorship of Simon Brew, whose leadership in recent years has seen the magazine solidifying its sales and readership figures at a time when traditional print media is being squeezed by the Internet. When questioned on the Micro Mart forums about the takeover, Mr Brew promised that the takeover would not affect the magazines future; "Well, I've spent quite a lot of time talking to Dennis over the past few weeks, and I'm happy enough to be relocating my family a good 100 miles or so south after listening to what they have to say. As a MM reader way before I even wrote for the magazine, I understand the worries over changing ownership. But it's not the first time MM has been sold to new owners, and it's still going strong.".

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