Model Rocket Kits
Manned space flight and the race to the moon in the 1960s had made model rocketry a popular hobby. Roberts, Mims, Cagle and another Air Force officer from the Lab, Bob Zaller, decided they could design and sell electronics kits to model rocket hobbyists. Roberts wanted to call the new company Reliance Engineering, Mims wanted to form an acronym similar to the Massachusetts Institute of Technology's MIT. Cagle came up with Micro Instrumentation and Telemetry Systems, MITS. The December 1969 issue of Model Rocketry (circulation 15,000) carried a press release that began:
Reliance Engineering in Albuquerque, New Mexico has announced the formation of a subsidiary company for the manufacture of miniaturized electronic and telemetry systems designed for model rockets. The company is called Micro Instrumentation and Telemetry Systems (MITS). Reliance Engineering president Henry Roberts announced that "MITS is presently conducting an intensive research program involving high quality miniature telemetry systems."
The first commercially available model rocket telemetry transmitter is among the first items to be offered by MITS. Accessory modules including a tone beacon, temperature sensor, and a roll rate sensor, as well as tracking lights, ground systems for data reduction, and light weight, water activated batteries will soon be available.
They designed and built the telemetry modules in their homes and garages but they were only able to sell a few hundred units. Mims had sold a feature article about the new solid-state device, light-emitting diodes, to Popular Electronics (circulation 400,000) that May. With the hope of selling kits to the larger readership; Roberts and Mims designed a device that would transmit voice over a beam of light, the Opticom. The editors accepted the project story and both articles were featured on the cover of the November 1970 issue. The payment for the articles was $400 but meeting Les Solomon, Popular Electronics technical editor, proved to be significant to both Mims and Roberts future success.
In August 1970, Les Solomon, his wife and daughter were on vacation in the southwest and arranged to visit Mims, Roberts and their families. At that time, Dan Meyer and Don Lancaster were among the most prolific authors in Popular Electronics. Meyer had built a million dollar a year business that sold kits of parts to build the project that he and Lancaster wrote about. Mims and Roberts wanted to do the same and quizzed Solomon on the kit business. Solomon gave them some statistics but said there was no way of knowing how many kits an article would sell, maybe a hundred, maybe a thousand.
MITS had purchased components to build 200 Opticoms but only sold around 100 units. Roberts wanted to design a new electronic calculator kit but his partners wanted out. Bob Zaller had already left MITS and Forrest Mims was out of the Air Force and wanted to become a full-time writer. Roberts bought his 3 partners out for $600 in cash and $350 in equipment. (Roberts' four-year commitment to the Air Force would be over in mid 1972.) Mims and Roberts remained friends and collaborated on books, magazines, instruction manuals.
Read more about this topic: Micro Instrumentation And Telemetry Systems, Origin
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