Architectural Style
It is hard to define the architectural style of Michelin House. It was designed and built at the end of the Art-Nouveau period; parts of this style can be seen in the decorative metal work at the front of the building above the fitting bays, and the tangling plants round the tyre motifs at the front and side of the building, and also in the mosaic in the entrance hall. Despite this, Michelin House is very much like an Art-Deco building, the popular style of the 1930s with its prominent roadside position and its strong advertising images. In this respect, Michelin House is a building twenty years before its time and is also the first of the highly decorated buildings ‘built on tyres’, as Michelin House was built before Fort Dunlop (1916) and The Firestone Building (1933–1980).
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