Michael Jordan's Restaurant - History

History

Michael Jordan's Restaurant was the brainchild of Joe and Gene Silverberg, owners of the Bigsby & Kruthers clothing store. They obtained the rights to use Jordan's name in 1990 and spent $6 million developing the restaurant. Jordan himself never had ownership stakes in the restaurant, though he provided input in terms of the decor and the menu. He said he wanted it to be the "kind of place where I can bring my family and friends to eat".

The restaurant opened on April 28, 1993. Guests at the grand opening included Illinois governor Jim Edgar, Chicago mayor Richard M. Daley, actor Mickey Rooney, and comedian Jackie Mason. During the first few months of operation, the restaurant received up to 1,500 visitors and 7,000 telephone calls each day. Many waited several hours to get a table, since the restaurant did not take dinner reservations. Michael Jordan's remained a popular tourist attraction throughout the 1990s and became a major gathering spot for Chicago Bulls fans during the team's championship runs.

The Silverbergs began feuding with Jordan in 1996, when Jordan reportedly attempted to change the restaurant from a family-oriented business to a more upscale establishment. In 1997, Jordan opened his own Chicago restaurant, the more formal One Sixtyblue, and stopped appearing at the other except for charity events. Jordan's namesake restaurant continued to draw crowds despite his absence, but after Jordan's second retirement in January 1999, the Silverbergs announced that they would remodel the site as Sammy Sosa's Restaurant, a family attraction named after the Chicago Cubs baseball player. They planned to reopen Michael Jordan's Restaurant in a smaller building.

In October 1999, Jordan asked a federal judge to terminate his contract with the Silverbergs, explaining that he had not received adequate information about the proposed move. Jordan was also angry that the Silverbergs told the press he was not appearing at their restaurant on a regular basis. He claimed he was never obligated to do so, and that the Silverbergs tarnished his image. The Silverbergs closed the restaurant for good in December 1999, and in June 2000 Jordan won exclusive rights to use his name for restaurants in Chicago. Sammy Sosa's Restaurant never materialized, in part because Sosa did not want to "step on Michael's toes".

Memorabilia from Michael Jordan's Restraurant was auctioned in mid-June 2000. Twenty six items had once belonged to the Silverbergs' private collection.

Read more about this topic:  Michael Jordan's Restaurant

Famous quotes containing the word history:

    Perhaps universal history is the history of the diverse intonation of some metaphors.
    Jorge Luis Borges (1899–1986)

    We have need of history in its entirety, not to fall back into it, but to see if we can escape from it.
    José Ortega Y Gasset (1883–1955)

    It may be well to remember that the highest level of moral aspiration recorded in history was reached by a few ancient Jews—Micah, Isaiah, and the rest—who took no count whatever of what might not happen to them after death. It is not obvious to me why the same point should not by and by be reached by the Gentiles.
    Thomas Henry Huxley (1825–95)