Commercial Ventures
Anthony maintains a personal Web site titled "Mad Anthony Cafe" where he markets and sells a number of signature products including hot sauce, BBQ sauce, and hot mustard. His line of commercial foods is the result of a collaboration with a San Diego, California restaurant noted for its hot sauces. His hot sauce brand, "Mad Anthony", has been noted on local news segments and on the Food Network for being "high-end" due to the quality of its ingredients and manufacturing process. The site also provides information on Anthony's two signature Yamaha bass guitars. Chickenfoot bandmate Sammy Hagar carries the bassist's hot sauces at his Sammy's Beach Bar & Grills locations.
Anthony has wanted to expand the number of outlets his sauces reach, and in order to do that he has had to make some changes to the packaging. His hot sauce includes the phrase: “So hot you’ll need two assholes.” In a 2010 interview, Anthony said, "I thought was kind of witty. But unfortunately places like Trader Joe’s take a look at the bottle and go, 'No, I don’t think we’re going to go for that.' So we’re in the process of revamping that. It’s actually only on the one bottle of my hot sauce. On my barbecue sauce or my mustard we didn’t use any of that kind of language. I’m not going to do the full-on blowout thing, but it would be cool to expand a little bit more because I’ve got people that work with companies like Trader Joe’s, which is a big specialty store, and they’re interested in doing something."
Read more about this topic: Michael Anthony (musician)
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