MG Rover Group - Brands

Brands

All of the following brands were controlled by MG Rover, and were formerly the property of British Leyland.

  • 1895 Wolseley
  • 1905 Austin
  • 1912 Morris
  • 1913 Vanden Plas as a coachbuilder and as a car brand (outside the US & Canada)
  • 1923 MG was created by Cecil Kimber based on Morris components
  • 1930 American Austin a brand name created by Austin for US market
  • 1947 Princess was created by Vanden Plas as a luxury car name
  • 1987 Sterling created as a separate brand in the US by the Rover Group

The Rover brand was used under license from BMW, and was sold to Ford following the collapse of MG Rover; it was subsequently bought in 2008 by TATA.

The MG XPower brand was created by MG Rover for their motorsport subsidiary, MG Sport and Racing Ltd. in 2001. It was subsequently used for the MG XPower SV sportscar, a higher powered version of the Qvale Mangusta, in 2002. After the demise of MG Rover, assets of MG Sport and Racing relating to the XPower SV were acquired from PWC, the Administrators, by the newly formed MG Sports and Racing Europe Ltd. However this company's use of the "MG" trademark resulted in a legal dispute with Nanjing Automobile (Group) Corporation, which had also acquired assets of the defunct MG Rover Group. This case was won by Nanjing in February 2010.

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