Metonymy - Rhetorical Strategy

Rhetorical Strategy

Metonymy also may refer to the rhetorical strategy of describing something indirectly, by referring to things contiguous to it, in either time or space. For example, in Jane Austen's novel Pride and Prejudice, the main character Elizabeth's change of heart and love for her suitor, Mr. Darcy, is first revealed when she sees his house:

They gradually ascended for half-a-mile, and then found themselves at the top of a considerable eminence, where the wood ceased, and the eye was instantly caught by Pemberley House, situated on the opposite side of a valley, into which the road with some abruptness wound. It was a large, handsome stone building, standing well on rising ground, and backed by a ridge of high woody hills; and in front, a stream of some natural importance was swelled into greater, but without any artificial appearance. Its banks were neither formal nor falsely adorned. Elizabeth was delighted. She had never seen a place for which nature had done more, or where natural beauty had been so little counteracted by an awkward taste. —Jane Austen, Pride and Prejudice, Chapter 43.

Austen describes the house and Elizabeth's admiration for the estate at length as an indirect way of describing her feelings for Mr. Darcy. One could attempt to read this as an extended metaphor, but such a reading would break down as one tried to find a way to map the elements of her description (rising ground, swollen river) directly to attributes of her suitor. Furthermore, an extended metaphor typically highlights the author's ingenuity by maintaining an unlikely similarity to an unusual degree of detail.

In this description, on the other hand, although there are many elements of the description that we could transfer directly from the grounds to the suitor (natural beauty, lack of artifice), Austen is emphasizing the consistency of the domain of use rather than stretching to make a fresh comparison: each of the things she describes she associates with Darcy, and in the end we feel that Darcy is as beautiful as the place to which he is compared and that he belongs within it. Metonymy of this kind, thus, helps define a person or thing through a set of mutually reinforcing associations rather than through a comparison.

Advertising frequently uses this kind of metonymy, putting a product in close proximity to something desirable in order to make an indirect association that would seem crass if made with a direct comparison.