The description Attribute
Unlike the keywords attribute, the description attribute is supported by most major search engines, like Yahoo! and Bing, while Google will fall back on this tag when information about the page itself is requested (e.g. using the related: query). The description attribute provides a concise explanation of a Web page's content. This allows the Web page authors to give a more meaningful description for listings than might be displayed if the search engine was unable to automatically create its own description based on the page content. The description is often, but not always, displayed on search engine results pages, so it can affect click-through rates. Industry commentators have suggested that major search engines also consider keywords located in the description attribute when ranking pages. W3C doesn't specify the size of this description meta tag, but almost all search engines recommend it to be shorter than 155 characters of plain text.
Read more about this topic: Meta Element, Meta Element Used in Search Engine Optimization
Famous quotes containing the word attribute:
“Long before Einstein told us that matter is energy, Machiavelli and Hobbes and other modern political philosophers defined man as a lump of matter whose most politically relevant attribute is a form of energy called “self-interestedness.” This was not a portrait of man “warts and all.” It was all wart.”
—George F. Will (b. 1941)