North American Farm Alliance
In 1983, as the nation's farm crisis deepened, Hansen was elected to serve as the founding chairman of the North American Farm Alliance, a farm protest organization that advocated a return to Roosevelt's New Deal farm policies. The group also sought to construct an active coalition between family farmers and other groups perceived as disenfranchised or marginalized in American life. The group's coalition building included outreach to environmentalists, civil rights organizations, the urban poor, and farmers in developing countries.
In August 1983, Hansen and other family farm leaders met with Jesse Jackson in Washington, D.C. during the 20th anniversary of the March on Washington for Jobs and Freedom. When Jackson announced his presidential candidacy a short while later, Hansen became his chief adviser on agricultural policy. Against the advice of many of his advisors, who told him it would be futile to court rural farmers, Jackson adopted many of Hansen's suggestions.
Jackson attended numerous farm protest rallies and his electoral performance in rural counties often surpassed expectations. At the 1984 Democratic National Convention, Hansen was asked by Jackson to make one of the three speeches formally entering his name into nomination as a candidate. The other nominating speeches were made by future Congresswoman Maxine Waters and Washington, D.C. mayor Marion Barry. In 1985, Hansen traveled to Africa with Jackson, meeting with Ministers of Agriculture while Jackson met with heads of state. In 1988, he again worked with Jackson on his presidential campaign. He attended the 1988 Democratic National Convention as an Alternate Delegate and contributed substantially to that year's platform debate on agricultural policy.
In addition to his role as President of the North American Farm Alliance, Hansen also served as vice president of the National Save the Family Farm Coalition. In 1985, Hansen was an active supporter of the first Farm Aid concert, and was heavily involved with the crafting of Farm Aid's political message and the distribution of the financial proceeds from the first concert's ticket sales.
Throughout the 1980s, Hansen was a prominent spokesman for the concerns of family farmers, often speaking at rallies, protest actions, and with media representatives. He was featured prominently in publications ranging from USA Today, to The New York Times, to Ms. Magazine. As President of the North American Farm Alliance, his primary responsibility was communications outreach and coalition building. An articulate speaker, Hansen's message reached audiences throughout the United States and around the world.
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