The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds. In studies of interpersonal attraction, the more often a person is seen by someone, the more pleasing and likeable that person appears to be.
Read more about Mere-exposure Effect: Research, Two-factor Theory
Famous quotes containing the word effect:
“Living more lives than one, knowing people of all classes, all shades of opinion, monarchists, republicans, socialists, anarchists, has had a salutary effect on my mind. If every year of my life, every month of the year, I had lived with reformers and crusaders I should be, by this time, a fanatic. As it is I have had such varied things to do, I have had so many different contacts that I am not even very much of a crank.”
—Rheta Childe Dorr (1866–1948)