Media Campaign and Release
In preparation for the release of Mercenaries 2, Electronic Arts opened a commercial campaign in August 2008, with scenes of the plot of the game in a stylized world, featuring background music reminiscent of a "hip-hop musical" singing about how the protagonists are going to get revenge for being double crossed and getting no pay to boot. The song was written and performed by the Wojahn Brothers.
EA took over the Last Stop petrol station in Finsbury Park, North London, on the release day of the game in order to give away £20,000 worth of petrol for free, with each driver receiving a maximum of £40. The petrol station was transformed into a military bunker, with sandbags, oil barrels and jeeps. The area's member of parliament, Lynne Featherstone, described the campaign as an "ill thought-out media stunt" after it created unnecessary traffic congestion.
The demo of the game became available after-release on September 18 on PlayStation Network and Xbox Live.
Read more about this topic: Mercenaries 2: World In Flames
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