Mercedes-Benz SLS AMG - Marketing

Marketing

Mercedes-Benz SLS AMG shoes were produced with Italian clothier Santoni.

As part of SLS AMG Coupé market launch, a print ad (started in February 2010) featured a red Mercedes-Benz SLS AMG striking a powerful pose on grey asphalt against a black backdrop. The visual motif is supported by a brief, meaningful message, such as "Oh Lord …" or "A cockpit. An engine. Two wings. Is it still a car?", for example. The print ad appeared in daily newspapers and magazines. A TV advert with Michael Schumacher telling the story of an experiment with SLS AMG demonstrating its technical highlights from preparation and test phases to the realisation was produced. The TV ad was premiered on 30 January 2010 on all major television channels with a 60-second roadblock, followed by a 45-second version in reruns until the end of March. The Mercedes-Benz SLS AMG web site was extended with the addition of an interactive guided tour of the AMG development plant. In addition, three editions of an online magazine provided extensive information on the performance ("Milliseconds"), the lightweight construction ("Milligrams") and the design ("Millimetres") of the SLS AMG. A reporter blog www.sls-amg-reporter.de was launched featuring enthusiast Matthew K. posting reports, pictures and video clips of his travels as an SLS AMG reporter as he follows the global launch of the new gullwing. Matthew K. is active on Twitter ( http://twitter.com/slsamg ) and Facebook. Starting at February 2010, a new iPhone application called "SLS AMG" was launched, featuring preview of the car via 360° gameplay using the iPhone's accelerometer. SLS AMG also appeared in Gran Turismo 5, scheduled for release in 2010.

Cigarette 46' Rider, a boat inspired by SLS AMG and built by Cigarette Racing, was unveiled in 2010 the Miami International Boat Show.

As part of SLS AMG Roadster launch in the UK, a video featuring David Coulthard catching a speeding golf ball hit by professional golfer Jake Shepherd with Mercedes-Benz SLS AMG Roadster was produced, and was independently verified by a Guinness World Record adjudicator as title of farthest golf shot caught in a moving car.

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