The Mendelsohn Affluent Survey is a survey of the media habits and lifestyles of the affluent population of the United States and is conducted annually by Mendelsohn Media Research Inc., a subsidiary of Monroe Mendelsohn Research, Inc., headquartered in NYC.
This annual survey of upscale households focuses on the top quarter of American households based on their current household income ($85,000 or more in 2007 and $100,000 or more in 2008) and therefore concentrates on the purchasers of affluent as well as luxury goods and services. This survey's database allows its subscribers to generate marketing profiles of an extensive list of media brands, including magazines and cable networks.
Famous quotes containing the words affluent and/or survey:
“Our affluent society contains those of talent and insight who are driven to prefer poverty, to choose it, rather than to submit to the desolation of an empty abundance. It is a strange part of the other America that one finds in the intellectual slums.”
—Michael Harrington (1928–1989)
“In a famous Middletown study of Muncie, Indiana, in 1924, mothers were asked to rank the qualities they most desire in their children. At the top of the list were conformity and strict obedience. More than fifty years later, when the Middletown survey was replicated, mothers placed autonomy and independence first. The healthiest parenting probably promotes a balance of these qualities in children.”
—Richard Louv (20th century)