The Mendelsohn Affluent Survey is a survey of the media habits and lifestyles of the affluent population of the United States and is conducted annually by Mendelsohn Media Research Inc., a subsidiary of Monroe Mendelsohn Research, Inc., headquartered in NYC.
This annual survey of upscale households focuses on the top quarter of American households based on their current household income ($85,000 or more in 2007 and $100,000 or more in 2008) and therefore concentrates on the purchasers of affluent as well as luxury goods and services. This survey's database allows its subscribers to generate marketing profiles of an extensive list of media brands, including magazines and cable networks.
Famous quotes containing the words affluent and/or survey:
“Many older wealthy families have learned to instill a sense of public service in their offspring. But newly affluent middle-class parents have not acquired this skill. We are using our children as symbols of leisure-class standing without building in safeguards against an overweening sense of entitlement—a sense of entitlement that may incline some young people more toward the good life than toward the hard work that, for most of us, makes the good life possible.”
—David Elkind (20th century)
“In a famous Middletown study of Muncie, Indiana, in 1924, mothers were asked to rank the qualities they most desire in their children. At the top of the list were conformity and strict obedience. More than fifty years later, when the Middletown survey was replicated, mothers placed autonomy and independence first. The healthiest parenting probably promotes a balance of these qualities in children.”
—Richard Louv (20th century)