Golden Age
Starting in 1971, Under the direction of David Abram's son Martin, Mego began purchasing license rights to a variety of successful motion pictures, television programs, and comic books, and started producing lines for Planet of the Apes, Star Trek, and the Wizard of Oz. Mego used obtained licenses from Edgar Rice Borroughs, Marvel and DC Comics for superhero characters to create their World's Greatest Superhero line, which became their most successful toy line. They also produced an original character, Action Jackson, a competitor of Hasbro's G.I. Joe.
One of the secrets of Mego's success was that their action figures were constructed with interchangeable bodies. Generic bodies could be mass produced and different figures created by interposing different heads and costumes on them. Mego also constructed their figures primarily in an 8-inch (200 mm) scale - setting an industry standard in the 1970s.
Read more about this topic: Mego Corporation
Famous quotes containing the words golden age, golden and/or age:
“The whole body of what is now called moral or ethical truth existed in the golden age as abstract science. Or, if we prefer, we may say that the laws of Nature are the purest morality.”
—Henry David Thoreau (1817–1862)
“If you associate enough with older people who do enjoy their lives, who are not stored away in any golden ghettos, you will gain a sense of continuity and of the possibility for a full life.”
—Margaret Mead (1901–1978)
“Young people of high school age can actually feel themselves changing. Progress is almost tangible. It’s exciting. It stimulates more progress. Nevertheless, growth is not constant and smooth. Erik Erikson quotes an aphorism to describe the formless forming of it. “I ain’t what I ought to be. I ain’t what I’m going to be, but I’m not what I was.””
—Stella Chess (20th century)