Golden Age
Starting in 1971, Under the direction of David Abram's son Martin, Mego began purchasing license rights to a variety of successful motion pictures, television programs, and comic books, and started producing lines for Planet of the Apes, Star Trek, and the Wizard of Oz. Mego used obtained licenses from Edgar Rice Borroughs, Marvel and DC Comics for superhero characters to create their World's Greatest Superhero line, which became their most successful toy line. They also produced an original character, Action Jackson, a competitor of Hasbro's G.I. Joe.
One of the secrets of Mego's success was that their action figures were constructed with interchangeable bodies. Generic bodies could be mass produced and different figures created by interposing different heads and costumes on them. Mego also constructed their figures primarily in an 8-inch (200 mm) scale - setting an industry standard in the 1970s.
Read more about this topic: Mego Corporation
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