Mediaset - SKY Italia Lawsuit

SKY Italia Lawsuit

On September 16, 2009, SKY Italia (fully owned by News Corporation) filed a lawsuit to the Court of Milan, Italy, against Reti Televisive Italiane and Publitalia '80 (both owned by Mediaset) for a violation of Article 82 of European Treaty that regulates free economic competition between companies, in particular for refusing to allow SKY Italia to purchase advertising on the three main Mediaset television channels (Canale 5, Italia 1 and Rete 4), exercising Article 700 of the Italian Civil Procedural Code who permit to require an urgent action. Mediaset has rejected the charge of antitrust violations, stating that in 2009 it had broadcast SKY Italia commercials 3107 times on its channels, whereas SKY Italia has always refused to broadcast Mediaset commercials.

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