New Media Defined
The meaning of the term ‘new media’ can be confusing and debated over. At times extended to mean any sort of media that is not purely written-text-based, it generally refers to any medium that is technologically ‘advanced’ from pure text. The broadness of the term is useful in that it allows for the multiple modes that can be encompassed by this definition, instead of being focused on the technical aspect that the term ‘digital’ would invite. With this in mind, though, terms like ‘digital’, ‘hyper-textual’, ‘interactive’, ‘simulated’, ‘virtual’, and ‘networked’ can often be helpful when thinking about what constitutes new media. However, there is often a false dichotomy drawn between the ‘analogue’ media and the ‘new’ media; media theory invites re-mediation of texts, which often result in a mix of mediums. Gunther Kress remarks on the new responsibilities of writers: “In the new theory of representation, in the present technological context of electronic, multimodal, multimedia textual production, the task of text-makers is that of complex orchestration. Further, individuals are now seen as remakers, transformers, of sets of representational resources. . . .”
Read more about this topic: Media Theory Of Composition
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