The media of Singapore play an important role in Singapore, one of the key strategic media centres in the Asia-Pacific region. This is in line with the government's aggressive push to establish Singapore as a media hub in the world under the Media 21 plan launched in 2002. Comprising the publishing, print, broadcasting, film, music, digital, and IT media sectors, the media industry collectively employed about 38,000 people and contributed 1.56% to Singapore's gross domestic product (GDP) in 2001 with an annual turnover of S$10 billion. The industry grew at an average rate of 7.7% annually from 1990 to 2000, and the government seeks to increase its GDP contribution to 3% by 2012.
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