Media of China - Weakening of Party Controls

Weakening of Party Controls

Over the last decade, the ways in which the Chinese Communist Party does its business—especially the introduction of reforms aimed at decentralizing power—have spurred greater media autonomy in several ways:

• The growth of "peripheral"—local and some regional—media. This trend has decentralized and dampened party oversight. In general, the farther reporters and media organizations are from Beijing and important provincial capitals, the greater their leeway.
• A shift toward administrative and legal regulation of the media and away from more fluid and personal oversight. Party efforts to rely on regulations rather than whim to try to control the media—as evidenced by the dozens of directives set forth when the State Press and Publications Administration was created in 1987, and by new regulations in 1990 and 1994—probably were intended to tighten party control, making it a matter of law rather than personal relationships. In fact, however, these regulations came at a time when official resources were being stretched more thinly and individual officials were becoming less willing—and less able—to enforce regulations.
• Vicissitudes of media acceptability. Since the early 1990s, the types of media coverage deemed acceptable by the regime have risen sharply. Growing uncertainties about what is allowable and what is out of bounds sometimes work in the media's favor. Often, however, these uncertainties encourage greater self-censorship among Chinese journalists and work to the benefit of the party's media control apparatus.

Provincial broadcasters increasingly are trying to identify subjects on which the party will allow them more autonomy. Recent demands—unmet thus far—by such broadcasters include seeking authority to carry international news, to contract out television and radio programming to nongovernment organizations, and to explore possibilities for quasi-private media ownership.

As State resources have become stretched more thinly, the media have found it far easier than before to print and broadcast material that falls within vaguely defined grey areas, though again, this uncertainty can also work to the advantage of the party. Officials are too few, too busy, and often too incompetent to be able to micromanage the media as in the past. Prior to the 1990s, it was common for party and government officials to participate in the actual drafting of newspaper editorials. Now, for the most part, these officials merely discuss editorial policies with newspaper managers.

In the past, prime-time news on Chinese Central Television was routinely examined, prior to airing, by the Ministry of Radio, Film, and Television. Since 1994, however, the Ministry has ceased to prescreen CCTV news programs; now the programs are examined after they have aired. The diversity and quantity of material, moreover, have compelled officials to prioritize their reviews of broadcasts; the 7:00 pm news broadcasts, for instance, receive far more attention from the authorities than does the midnight news. In another manifestation of weakening government controls, recently launched news programs such as CCTV's Focal Report and Beijing Television's Express News include moderate criticisms of the party and government and explore some controversial public topics in an effort to make programs relevant to—and more popular with—viewers.

Evidently recognizing the limits on their ability to maintain tight control over an industry that has been expanding rapidly, party leaders during the last decade have publicly acknowledged the need to establish priorities. In particular, they have spoken of the high priority attached to maintaining control over the "big media"—national party papers and central and provincial TV and radio stations.

Many PRC officials appear anxious to avoid confronting the media because they are afraid they will be accused of transgressions in newspapers, in magazines, or on television or radio. As media autonomy has expanded, print and broadcast organs have tried to flex their independence, albeit cautiously, in their coverage of State activities. Such coverage often focuses on specific government officials suspected of illegal actions and corruption.

Although the media's leverage stems mostly from officials' worries that rival insiders will use such publicity against them, it also appears to reflect growing respect within Chinese officialdom for the emerging influence of public opinion. A case in point is the Beijing Youth Daily. This paper has been punished for criticizing government actions and policies, but the authorities have stopped short of shutting it down.