Biological Basis
A simple thought experiment highlights the biological basis of media naturalness theory, and the fundamental difference between the media naturalness and media richness theories. Let us assume that the human species had evolved in an ancestral environment without light. If that were the case, modern humans would all be blind, and therefore a communication medium’s ability to convey facial expressions and body language would be irrelevant for effective communication. Conversely, a medium’s ability to convey smell might be fairly important for effective communication. This illustrates the fact that one cannot define a medium’s ability to support effective communication without taking into consideration characteristics of the communicators. Of these, biological characteristics often have an evolutionary basis.
Read more about this topic: Media Naturalness Theory
Famous quotes containing the words biological and/or basis:
“No further evidence is needed to show that “mental illness” is not the name of a biological condition whose nature awaits to be elucidated, but is the name of a concept whose purpose is to obscure the obvious.”
—Thomas Szasz (b. 1920)
“The basis of political economy is non-interference. The only safe rule is found in the self-adjusting meter of demand and supply. Do not legislate. Meddle, and you snap the sinews with your sumptuary laws.”
—Ralph Waldo Emerson (1803–1882)