Biological Basis
A simple thought experiment highlights the biological basis of media naturalness theory, and the fundamental difference between the media naturalness and media richness theories. Let us assume that the human species had evolved in an ancestral environment without light. If that were the case, modern humans would all be blind, and therefore a communication medium’s ability to convey facial expressions and body language would be irrelevant for effective communication. Conversely, a medium’s ability to convey smell might be fairly important for effective communication. This illustrates the fact that one cannot define a medium’s ability to support effective communication without taking into consideration characteristics of the communicators. Of these, biological characteristics often have an evolutionary basis.
Read more about this topic: Media Naturalness Theory
Famous quotes containing the words biological and/or basis:
“Although there is no universal agreement as to a definition of life, its biological manifestations are generally considered to be organization, metabolism, growth, irritability, adaptation, and reproduction.”
—The Columbia Encyclopedia, Fifth Edition, the first sentence of the article on “life” (based on wording in the First Edition, 1935)
“Adolescents, for all their self-involvement, are emerging from the self-centeredness of childhood. Their perception of other people has more depth. They are better equipped at appreciating others’ reasons for action, or the basis of others’ emotions. But this maturity functions in a piecemeal fashion. They show more understanding of their friends, but not of their teachers.”
—Terri Apter (20th century)