Media monitoring is the activity of monitoring the output of the print, online and broadcast media. It can be conducted for a variety of reasons, including political, commercial, scientific, and so on.
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“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)