An Instrument For Social Control
Social scientists have made efforts to integrate the study of the mass media as an instrument of control into the study of political and economic developments in the Afro-Asian countries. David Lerner (1958) has emphasized the general pattern of increase in standard of living, urbanization, literacy and exposure to mass media during the transition from traditional to modern society. According to Lerner, while there is a heavy emphasis on the expansion of mass media in developing societies, the penetration of a central authority into the daily consciousness of the mass has to overcome profound resistance.
Read more about this topic: Media Influence
Famous quotes containing the words instrument, social and/or control:
“To grow wiser means to learn to know better and better the faults to which this instrument with which we feel and judge can be subject.”
—G.C. (Georg Christoph)
“If you give me your attention, I will tell you what I am:
I’m a genuine philanthropist—all other kinds are sham.
Each little fault of temper and each social defect
In my erring fellow creatures, I endeavor to correct.”
—Sir William Schwenck Gilbert (1836–1911)
“When a book, any sort of book, reaches a certain intensity of artistic performance it becomes literature. That intensity may be a matter of style, situation, character, emotional tone, or idea, or half a dozen other things. It may also be a perfection of control over the movement of a story similar to the control a great pitcher has over the ball.”
—Raymond Chandler (1888–1959)