Programming
In its first four years, the Channel was run by SPH MediaWorks, a subsidiary of Singapore Press Holdings. Channel U was popular for showing Hong Kong and Taiwan prime time television dramas and variety shows, and the first in Singapore to broadcast Korea dramas. On the other hand, locally-produced contents (although made with quality) are somewhat lacking as SPH MediaWorks was running the broadcast business at a loss.
Upon merger with MediaCorp on 1 January 2005, Channel U began to air more locally-produced programmes, which included a revamp of the news bulletins, and the introduction of new current events and variety programmes. Channel U's target audience consists of Singapore aged 15–45. Current broadcasting hours begin at 3:00 pm on weekdays and 10:00 am on weekends.
From 29 March 2010, there is a major programming refresh during prime-time hours ever since post-merger. There are non-stop entertainment programmes on weekdays between 8:00 pm and 10:00 pm with the best of acquired programmes from the region and quality local productions.
Its weekend news bulletin News Club, which aired at 7pm, is replaced by current affairs programmes Money Week and World This Week from 3 April 2010.
Its entertainment programme "100% Entertainment", an exclusive programme 23 hours after Taiwan's Gala Television's broadcast which aired at two timeslots on weekdays at 5pm and the timeslot before the transmission ends. The programme only shows telecasts from Sunday to Thursday. The programme started on May 2005 and ended on 14 August 2012 and is replaced by drama serials.
Read more about this topic: Media Corp Channel U
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—Melinda M. Marshall (20th century)