Media buying, a sub function of advertising management, is the procurement of media real estate at optimal placement and price. The main task of media buying lies within the negotiation of price and placement to ensure the best possible value can be secured.
Read more about Media Buying: Buyers
Famous quotes containing the words media and/or buying:
“Today the discredit of words is very great. Most of the time the media transmit lies. In the face of an intolerable world, words appear to change very little. State power has become congenitally deaf, which is why—but the editorialists forget it—terrorists are reduced to bombs and hijacking.”
—John Berger (b. 1926)
“It is just as impossible to help reform by conciliating prejudice as it is by buying votes. Prejudice is the enemy. Whoever is not for you is against you.”
—John Jay Chapman (1862–1933)