Mean Machines Sega and Nintendo Magazine System
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As the UK video games market grew and matured, Sega and Nintendo emerged as the two dominant manufacturers. EMAP split the magazine in two, creating Mean Machines Sega and the officially-endorsed Nintendo Magazine System.
After a record-breaking launch, monthly sales of NMS settled down to a level just below the original Mean Machines at its peak, and the circulation of MMS began to decline, a situation not helped when, at the end of 1993, EMAP Images launched the officially-endorsed Sega Magazine, which cannibalized sales of its own independent Sega publication.
The magazine soldiered on until the 32-bit era, when it eventually was incorporated into Official Sega Saturn Magazine (along with EMAP's official Sega Magazine). Nintendo Magazine System became Nintendo Official Magazine, and survived into the 21st century until the official Nintendo licence was recently won by Future Publishing. The last Mean Machines magazine was Mean Machines PlayStation and it was only Mean Machines in name - the original Mean Machines staff had long since moved on. This soon folded as it simply couldn't compete with the massive success of Official PlayStation Magazine.
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