MDA Labor Day Telethon - Tote Board

Tote Board

  • The telethon's tote boards varied from year to year; in the 1970s it was operated on a Solari-board, consisting of seven (later eight) number flippers using a white background and black numbers. Instead of using blank numbers, all flippers began with zeros. This tote board was discontinued after 1989 and replaced with a new tote board, first operated with the "eggcrate" display common on game shows, then later to an LCD-type "vane" display. By 2003, the tote board was changed to a screen display. The 2011 edition was the first not to use a tote board at all during the national segments, due to the show airing live only on most stations in Eastern Time, and on a tape delay in other time zones and on some Eastern Time stations.
  • Elgin Watches was the sponsor of the telethon's toteboard as the "Official Timekeeper of the Telethon" in the late-1960s and early-1970s, at least during the telethon's New York years. From the mid-1970s to the early-1980s, Helbros was the toteboard sponsor. Since the early-1980s, the tote board had no dedicated sponsor, though some local stations continued to have a sponsor for their local tote boards.

Figures are from the final tote board number at the end of each telethon. For years 1967 on, increase or decrease is given compared to the previous year and to the previous record. As of 2011, the telethon has broken its previous record every year except 1982, 1983, 2004, 2005, 2009, 2010 and 2011; 1983 and 2011's telethons improved over the previous year's totals without breaking the all-time record.

Through 2010, the final totes did not take into account any pledges that are made after the final tote is announced live—many stations would continue with their local segments afterward, with some stations delaying the final national tote until the very end of the telethon. As the 2011 telethon was not live outside of Eastern Time and could not keep a running national tote during the show, the final national tote for that year was not announced until the following day.

The publicly stated total counts only pledges and does not indicate the actual amount donated, which is published on the MDA's Form 990. In 2009, the telethon drew approximately $45,000,000 (three-fourths) of its pledges; in 2010, $48,000,000 (nearly five-sixths). However, despite publicly stating a higher pledge total for the short telethon in 2011, the actual amount raised by the telethon was much smaller, with only $30,683,816—slightly less than half—of the publicly stated total coming in, a steep drop-off from the last years under Lewis's stewardship.

No tote boards have been used since the reformat in 2011, although the 2011 edition announced a total after the special had aired. Donations via phone, text and MDA's website were urged by local network affiliates.

MDA Telethon Final Tote Board Numbers
Year Amount Change From Record Notes Source
1959 $575,208
1966 $1,002,114 First modern telethon
1967 $1,126,846 +12.45% +12.45%
1968 $1,401,876 +24.41% +24.41% First year of the Love Network
1969 $2,039,139 +45.46% +45.46%
1970 $5,093,385 +149.78% +149.78% Love Network enters Los Angeles and San Francisco
1971 $8,125,387 +59.53% +59.53%
1972 $9,200,754 +13.23% +13.23%
1973 $12,395,973 +34.73% +34.73% First telethon to originate from Las Vegas
1974 $16,129,213 +30.12% +30.12%
1975 $18,868,499 +16.98% +16.98%
1976 $21,723,813 +15.13% +15.13% Jerry Lewis reunites with Dean Martin
1977 $26,841,490 +23.56% +23.56% $26,841,419 or 490
1978 $29,074,405 +8.32% +8.32%
1979 $30,691,627 +5.56% +5.56%
1980 $31,103,787 +1.34% +1.34% Actors' strike
1981 $31,498,772 +1.27% +1.27%
1982 $28,415,339 -9.79% -9.79% Economic Recession
1983 $30,691,627 +8.01% -2.56%
1984 $32,074,566 +4.51% +1.83%
1985 $33,181,652 +3.45% +3.45%
1986 $34,096,773 +2.76% +2.76%
1987 $39,021,723 +14.44% +14.44%
1988 $41,132,113 +5.41% +5.41%
1989 $42,737,219 +3.90% +3.90%
1990 $44,172,186 +3.36% +3.36% Telethon moves to Los Angeles
1991 $45,071,657 +2.04% +2.04% Return to Las Vegas
1992 $45,759,368 +1.53% +1.53%
1993 $46,014,922 +0.56% +0.56%
1994 $47,105,396 +2.37% +2.37%
1995 $47,827,221 +1.53% +1.53% Return to Los Angeles
1996 $49,146,555 +2.76% +2.76%
1997 $50,475,055 +2.70% +2.70%
1998 $51,577,023 +2.18% +2.18%
1999 $53,116,417 +2.98% +2.98%
2000 $54,610,289 +2.81% +2.81%
2001 $56,780,603 +3.97% +3.97%
2002 $58,276,118 +2.63% +2.63%
2003 $60,505,234 +3.83% +3.83%
2004 $59,398,915 -1.83% -1.83% Florida Hurricanes
2005 $54,921,586 -7.54% -9.23% Hurricane Katrina
2006 $61,013,855 +11.09% +0.84% Return to Las Vegas
2007 $63,759,478 +4.50% +4.50%
2008 $65,031,393 +1.99% +1.99%
2009 $60,481,231 -7.52% -7.52% Ed McMahon's death; recession
2010 $58,919,838 -2.58% -9.40% Final long-form telethon (21.5 hours); Lewis' final telethon as host
2011 $61,491,393 +4.36% -5.44% First and only short-form telethon (6 hours); delayed broadcast by time zone
2012 $58,706,015 -4.53% -9.73% 3 hour, largely pre-recorded benefit concert

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